Custom AI for trades and home-service businesses.
AI receptionist that answers every call. Lead-booking agent that captures every web enquiry. Dispatch and follow-up automation for missed calls. Own it for £8K–£20K instead of renting at $500/mo forever.
Mark Austen, Founder — replies within 24 hours
What we build for trades and service businesses
Owner-operator trades businesses are the highest-ROI custom AI buyers in 2026. Here's the work that pays for itself fastest.
AI receptionist (24/7)
Answers every inbound call in your brand voice. Books jobs into your calendar, qualifies the lead, takes deposit if needed. Never miss a £500 job again because nobody picked up.
Missed-call follow-up
Automatic SMS / WhatsApp within 30 seconds of a missed call: "Hi — sorry we missed you, this is [Company]. What can I help with?" Captures 30–50% of would-have-been-lost calls.
Web lead-booking agent
Form fills get triaged, the AI calls back, qualifies the job, books a survey or quote visit. End-to-end, no human until the visit is on the calendar.
Dispatcher AI
Reads incoming jobs, current crew locations and skill matching, suggests the right tech for the job. Cuts admin time on dispatch by 70%.
Quoting assistant
Generates first-pass quotes from photos / video walk-throughs. Tech reviews + adjusts. Ships proposals in hours, not days.
Review and rebooking AI
Post-job: AI sends review request, books annual maintenance reminder, suggests upsells based on what was found. The compounding revenue layer.
Why trades buyers choose custom over Avoca / NaiL / Lacy
Avoca, NaiL, Lacy, Podium — they all work fine. Here's why we still get the call.
Own it, don't rent it
$300–$800/month forever vs £8K–£20K one-off. Past month 18, you're ahead. By year 3, custom is half the total cost.
Your scripts, your tone
SaaS receptionists use generic scripts. Custom AI is trained on YOUR best-performing call recordings, with your specific qualifying questions and pricing approach.
Your dispatch, your CRM
We integrate with ServiceTitan, Housecall Pro, Jobber, Workiz, FieldEdge, simPRO, AroFlo and most others. The AI fits your stack, not the reverse.
Multi-trade families
If you run HVAC + plumbing + electrical under one parent brand, one custom AI handles all three with the right scripts per trade. SaaS receptionists struggle with this.
No per-call charges
Avoca, AnswerConnect and similar charge per call or per minute. Custom AI runs on flat infrastructure cost — predictable and uncapped at scale.
A worked example
32-tech HVAC company in Texas, growing fast, missing 60+ calls a week.
AI receptionist answers every call in the company voice, books emergency calls into the dispatch board, qualifies maintenance leads. Pays for itself within 6 weeks at the company's average ticket size of $385. Owner went from "we need to hire another dispatcher" to "let's use that money for two more techs."
Want a number first?
Use the cost estimator or check the typical timeline before booking a call.
home services & trades FAQ
Does it sound like a real person?+
Yes — modern voice AI in 2026 is good enough that customers regularly don't notice. We do disclose AI on the call when required by jurisdiction (some US states, parts of EU).
Will it integrate with ServiceTitan / Housecall Pro / Jobber?+
Yes. We integrate with the major dispatch platforms (ServiceTitan, Housecall Pro, Jobber, Workiz, FieldEdge, simPRO, AroFlo, ServiceM8). If yours isn't on that list, drop me a message — almost everything has an API now.
How fast can we be live?+
4–6 weeks for a single trade. Multi-trade families take 6–8 weeks because of the trade-specific qualifying scripts.
What's the typical cost?+
£8K–£20K for the build. After that, infrastructure costs (model API + telephony) typically run £100–£400/month depending on call volume. No per-call charges.
Can the AI take payment?+
For deposits and call-out fees, yes — we integrate Stripe / GoCardless / Square / direct merchant accounts. Most clients use this for emergency call-outs and quoted jobs above a threshold.
Stop missing calls. Stop renting forever.
Free 30-minute discovery call. Tell me your trade and your dispatch system; I'll come back with a written fixed-price quote within a few days.