For hotels, resorts, restaurants & tour operators
Custom AI for hotels, restaurants and tour operators.
Guest questions answered in any language at 2am, direct bookings taken without an OTA commission, and the front desk freed from the same twenty questions. Wired into your PMS and channel manager. Fixed price, live in 4–10 weeks.
Mark Austen, Founder — replies within 24 hours
What I build for hospitality businesses
Hospitality runs on response time and occupancy. Both are things software is genuinely good at, provided it is connected to the systems you already run.
Guest messaging in every language
WhatsApp, web chat and email answered instantly in the guest’s own language — hours, directions, check-in, parking, the wifi password — with anything unusual handed straight to a human.
Direct-booking assistant
Availability, rates and a completed booking on your own site instead of a channel that takes 15–20% of the room. Every direct booking is margin you keep.
PMS and channel-manager integration
Connected to the property-management system, channel manager and payment provider you already use. Rates and availability stay in one place, not three.
Reservation and enquiry handling
Restaurant covers, tour seats and event enquiries taken, confirmed and reminded automatically — with waitlist backfill when someone cancels.
Upsell and pre-arrival sequences
Late checkout, airport transfers, spa slots and excursions offered at the moment a guest is most likely to say yes, rather than at the front desk on the way out.
Reviews and back-office admin
Review responses drafted in your voice, housekeeping and maintenance requests routed, supplier paperwork filed, and the nightly reporting that nobody wants to do.
Why hospitality AI has to be custom
Generic booking widgets and off-the-shelf chatbots are built for the average property. Occupancy, seasonality and your channel mix are not average, and neither is your tech stack.
Your systems, not a new platform
Every property runs a different combination of PMS, channel manager, booking engine, POS and payment provider. I build around the stack you have rather than asking you to migrate mid-season.
Multilingual is the baseline
Guests arrive from everywhere and message in their own language at every hour. Handling that properly is table stakes in hospitality and an expensive add-on almost everywhere else.
Commission is the real number
A direct booking assistant is not measured in tickets deflected. It is measured against the 15–20% an OTA takes on the same room, which is what makes the arithmetic in this sector unusually clear.
Seasonal load, flat cost
Peak season triples the message volume and low season empties it. Software does not need overtime in August or laying off in November.
Owned, not rented per room
One fixed-price build in your own repository instead of per-room or per-property SaaS pricing forever. If you run several properties, the second one costs a fraction of the first.
What this looks like in practice
The pattern repeats across properties: the same twenty questions, in six languages, arriving around the clock.
The build that pays for itself fastest is almost always the same one: an assistant on WhatsApp and the website that answers the routine guest questions in any language, takes a direct booking when the guest is ready, and escalates anything unusual to a human immediately. The front desk stops repeating itself, the out-of-hours gap closes, and every booking that comes through your own site instead of a channel keeps the commission on the property. Start there, then extend into upsells, reviews and back-office admin once it is running.
Want a number first?
Use the cost estimator or check the typical timeline before booking a call.
Further reading: AI for hotels and hospitality · What custom AI costs in 2026 · Custom AI for small businesses
Recent projects, real clients
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Full booking platform with AI tour content and a customer chatbot.
hotels and hospitality teams FAQ
Will it integrate with my PMS and channel manager?+
That is the point of building rather than buying. If your property-management system, channel manager or booking engine has an API, I connect to it; where one does not, I will tell you plainly at scoping rather than after you have paid. Rates and availability stay in your existing systems — the assistant reads from them, it does not become a second place to keep them.
Can it take bookings and payments directly?+
Yes. The assistant can check live availability, quote your real rates, and complete a booking through your existing booking engine and payment provider. That is the version most properties want, because a direct booking avoids the 15–20% commission an online travel agency takes on the same room.
What languages does it handle?+
Whatever your guests write in. The model replies in the language of the message, and you set the tone and the house rules once so it sounds like your property in every one of them. Anything it is not confident about goes to a human rather than being guessed at.
What does a hospitality AI project cost?+
A guest-messaging and direct-booking assistant typically lands between €9,950 and €24,950 depending on how many systems it has to touch. Multi-property or multi-system builds are quoted after discovery. The estimator on this site gives you a range in thirty seconds, and the discovery call gets you a written fixed-price number.
How long until it is live?+
A single-property guest assistant is typically 4–6 weeks. Add direct booking, PMS integration and upsell sequences and it is 8–12 weeks. You see a working demo every Friday from week one, and staff training is part of every engagement — which matters more in hospitality than anywhere else, because your team turns over.
Do you work with restaurants and tour operators too?+
Yes. The same shape of build covers restaurant reservations and covers management, and tour and activity operators taking seat bookings with capacity limits and weather-dependent rescheduling. The systems differ; the pattern does not.
Ready to stop paying commission on your own guests?
Free 30-minute discovery call. Tell me which systems you run and where the guest questions pile up, and I will come back with a written fixed-price quote.