Custom AI for sales teams.
Lead enrichment, ICP scoring, follow-up agents, proposal generation, meeting prep, RevOps automation — built for your CRM, your sales process, your ICP. Not Gong's, not Outreach's. Built for 5–50 person sales teams.
Mark Austen, Founder — replies within 24 hours
What we build for sales teams
Custom AI use cases that move quota, not Slack channel discussion.
Lead enrichment + ICP scoring
AI agent enriches every inbound lead — company size, tech stack, recent news, decision-maker — and scores against your ICP rules. Reps see the top 20% first.
Multi-channel follow-up
Cadence-driven follow-up across email, LinkedIn, WhatsApp. Tone matched to your reps' best-performing messages. Scores warmth signals and surfaces "ready to talk" leads.
Meeting prep agent
Before each call: pulls LinkedIn, recent emails, CRM notes, news, recent funding, hiring signals. 200-word brief in your inbox 30 minutes before the call.
Proposal generation
AI drafts customer-specific proposals from a discovery call transcript + your pricing. Rep reviews and edits. Cuts proposal time from days to hours.
CRM hygiene
AI agent reads call transcripts, emails, calendar events; updates Salesforce / HubSpot fields automatically. Stops the "reps don't update the CRM" problem.
Forecast assistant
AI analyses pipeline activity vs. historical patterns — calls out deals that look like they're slipping, deals likely to close. Better than the manager's gut.
Why custom beats the SalesTech stack at SMB scale
Gong, Outreach, Apollo, Clay — they're fine. Here's where custom is the better call for 5–50 person sales teams.
Built for your sales motion
PLG sales motion, outbound-heavy SDR motion, and field-sales motion all need different AI. SaaS sales tools default to one. Custom matches yours.
Your CRM, your fields
We integrate with whatever you have — Salesforce, HubSpot, Pipedrive, Close, Copper. Custom AI updates the CRM correctly, doesn't fight it.
Trained on your best reps
The AI learns from your top quota performers' actual emails, calls, follow-ups. Output sounds like your team because it IS your team.
No per-seat tax forever
Per-seat SalesTech bills at $80–$300/seat/mo across 4 tools = $1,600+/seat/year. Custom build pays back fast at SMB headcount.
Owned data
Your prospects, your pipeline, your win/loss patterns. Sales data is the most sensitive data in many companies. Custom AI keeps it inside.
A worked example
12-person SDR + AE team at a $15M ARR B2B SaaS. Inbound lead volume up 3x in 12 months, response times slipping.
Custom AI agent enriches every inbound lead, scores against ICP, drafts a personalised first email, and routes to the right SDR. SDRs spend their day on the top 20% of leads instead of triaging the queue. Lead-to-meeting conversion up 47%, average response time down from 4 hours to 6 minutes. Replaced two SalesTech subscriptions in the process.
Want a number first?
Use the cost estimator or check the typical timeline before booking a call.
sales teams FAQ
Can it integrate with our existing CRM?+
Yes. We integrate with Salesforce, HubSpot, Pipedrive, Close, Copper, Outreach, Salesloft, Apollo, Clay and most others. We don't replace your CRM — we layer AI on top.
Will it sound like our reps, or like a generic AI?+
Like your reps. We train on your team's best-performing emails, calls and follow-ups. Output goes through review for the first 2–4 weeks until tone is consistent, then sampling.
How is this different from Gong or Salesloft Rhythm?+
Those tools work inside their own walled gardens. Custom AI sits across your whole stack — CRM, email, calendar, LinkedIn, your data — and is yours. Better fit at SMB scale.
How long until ROI?+
Most clients see ROI within 8–14 weeks of go-live. Lead enrichment + scoring usually pays back fastest because of the response-time improvement.
Will my reps actually use it?+
Adoption is the hardest part. We bake it into existing workflows (in their email client, in Slack, in the CRM) rather than asking reps to "go to a new tool". Adoption ~80%+ in shipped projects.
Ready to ship custom AI for your sales team?
Free 30-minute discovery call. Tell me your CRM, your sales motion, your team size; I'll come back with a written fixed-price quote within a few days.